MIAMI – October 16, 2019 – NBCUniversal Telemundo Enterprises, the leading media company serving Hispanics, today announced that it has partnered with Valence Media’s The Hollywood Reporter-Billboard Media Group, one of the world’s leading entertainment news and music publishers, to launch Latin Fest+ (working title), an immersive, week-long experience for the Latin entertainment industry, artists and fans.
Latin Fest+ will inaugurate at the global Premios Billboard de la Musica Latina (Billboard Latin Music Awards) in 2020 and will bring super fans, musical artists, top Latin music and entertainment executives and influencers together through a series of customized, music, film and TV-driven events. The event series will take place in Las Vegas, Nevada from April 20-24, 2020.
“Our audiences and advertising partners have helped to make the Latin Billboard Music Awards one of the year's biggest events across all screens,” said Peter Blacker, EVP of Revenue Strategy and Innovation for NBCUniversal Telemundo Enterprises. “We are thrilled to be partnering with Valence to expand the Award show into a week-long celebration of Latin Music and Entertainment, increasing engagement of fans, brands and the stars they love.”
The Billboard Latin Music Awards have aired on Telemundo for 20 consecutive years and, for the past 30 years, Billboard has recognized Latin music’s most influential individuals through editorially driven programming that profiles top artists, executives, managers, promoters and industry leaders. Billboard Latin Music Week has featured a variety of artists over the years including Luis Fonsi, Ozuna, J. Balvin, Jennifer Lopez, Shakira, Bad Bunny, Maluma, and Becky G. The 2020 Latin Fest+ will build on this honored history to feature an even more expanded week of enticing activations, curated for today’s multi-cultural Latinx fans including:
- A-list artists
- Top TV personalities and moderators
- Private concerts with show rehearsal access
- VIP lounges and backstage tours
- Social influencer appearances
- Lifestyle experiences for consumers
- Access to official Premios Billboard parties
“Through our expanded partnership with NBCUniversal Telemundo Enterprises, we’re excited to further showcase our extensive Latin music expertise and ability to create the world’s most engaging real-life events and experiences,” said The Hollywood Reporter-Billboard Media Group President Deanna Brown. “Latin Fest+ will feature unique editorial content and tentpole shows that put LatinX artists and fans first while also driving value for brand advertisers by providing a must attend hospitality experience.”
For the third consecutive year, Telemundo closed the 2018-19 season as the #1 Spanish-language network in weekday primetime among adults 18-49 and adults 18-34. The network is at the forefront of today’s Latinos, reaching the largest number of Hispanics in the U.S. Latin Fest+ will be another avenue for current and new clients as well as stakeholders to reach a multicultural demographic that is exponentially growing, financially successful and that is transforming the culture in the U.S.
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About Valence Media:
Valence Media is a diversified and integrated global media company with divisions in television, film, live entertainment, digital media and publishing. Valence Media’s divisions include: MRC Television and MRC Film, leading independent studios that source, finance, develop and produce critically-acclaimed and award-winning content alongside some of the industry’s foremost creative artists; dick clark productions, the largest producer and proprietor of television live-event programming broadcasts; and one of the world’s leading entertainment news and music publishers, The Hollywood Reporter-Billboard Media Group, which reaches more than 36 million people a month and garners more than 2 billion annual online views of video content through its brands The Hollywood Reporter, Billboard, Spin, Vibe, and Stereogum. The company has minority investments in A24, Fulwell 73 and T-Street.
NBCUniversal Telemundo Enterprises